Category Archives: advertising

social insanity.

Fun Fact: A third of all divorce filings in 2011 contained the word “Facebook,” according to Divorce Online. And more than 80 percent of U.S. divorce attorneys say social networking in divorce proceedings is on the rise, according to the … Continue reading

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beauty loyalty, take 2.

Happy Fall! The leaves that peak through my sky-light in the morning are bright with shades of oranges, reds and yellows. It’s stunning! Makes me happy and makes me think of all things pretty. New to my findings are some local, … Continue reading

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buy local.

Although the title of this post typically would apply to patronizing boutique mom-and-pop retail store locations and farms, I am going to apply it to a world I deal with daily: advertising media. I work mostly with the advertising of national luxury … Continue reading

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not for the faint of heart.

This might be a long one, but if you are a 30-something woman reading this, bear with me because you just might relate. Through the years, I have always tried to stay fit, but occasionally, I will spice up my … Continue reading

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#2.

Derek Jeter: His existence has caused me a couple of frustrations in my lifetime and I should be angry at this guy, but I’m not. Why? I’ll explain it all. 1. For some reason, the University of South Carolina lured many … Continue reading

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leo.

I have been asked why I love advertising so much, and where this love was rooted.  Well, I remember the moments exactly, actually. Back story: My mother’s side of the family lives in Milton, MA, so I spent my childhood … Continue reading

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tidesmarticles

My agency created a new blog called TideSmarticles. It’s a play on words with the company name + articles.  Get it? We like it.  Anyway, I wrote one of our first posts and I thought I would share. Mild brag: … Continue reading

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a funny observation.

Often times when I work out, I find that I am able to run longer distances if I don’t know how far I have run already.  My farthest, non-stop, is 4.04 miles (this is an amazing feat coming from a … Continue reading

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#digitalhousekeeping.

I wrote this a while back for GY&K’s blog. Thought I would share, as these tips are always useful! Four Easy But Sometimes Overlooked Digital Marketing Basics. It can be overwhelming to think of all the digital options in today’s … Continue reading

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Evolution of a Branding Landscape

I originally wrote this article for my company GY&K. Enjoy and learn something! How to be smart about your media placement. If you’ve ever seen the episode of Mad Men when Joan is asked to step in as a media … Continue reading

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