social insanity.

Fun Fact: A third of all divorce filings in 2011 contained the word “Facebook,” according to Divorce Online. And more than 80 percent of U.S. divorce attorneys say social networking in divorce proceedings is on the rise, according to the American Academy of Matrimonial Lawyers. May 24, 2012

Here is a Forbes article linking Facebook to depression.

Don’t take social media so damn personally! Seriously.

I write this note with so many stories to back up my feelings on it, yet am a hypocrite, as I have been subject to falling for the craziness that sets in resulting from over sensitivity to social media interactions. I’ll admit it. (insert brave face) I’m not ashamed. Side note: totally ashamed to have acted as such. I vow moving forward not to just bitch and give advice, but to practice what I preach.

This morning I wrote up some advice for a friend and I felt I would share. I’m not saying I channeled Hesse, circa 1922 Siddhartha, but I felt inspired. 

Words of advice I learned along the way regarding social media:

  • If people are heated about a topic on a public forum (blogs, Facebook, Twitter, Instagram, etc), it’s probably best to keep your opinion to yourself- unless you are prepared for the heat to be directed at you.
  • If you don’t understand a conversation, stay out of it. Not your problem.
  • If the conversation is not directed at you, stay out of it.  Not your problem.
  • If something is posted on social media that you don’t agree with- ignore it. Not your problem. Do you really want the drama?
  • If you insert yourself into someone else’s conversation- you are actually making the reaction your problem. It is 100% your fault if someone doesn’t agree with your engagement. You should have stayed out of it in the first place. (All together now) It wasn’t your problem.
  • If you do commit to putting it out there for all the world to read, own it.
  • If someone unfriends you on social media, or blocks you from a group or discussion- they were not your friend to begin with and you shouldn’t let it bother you. Have you had lunch with this person? Would you invite them to your Christmas party? No. Then why are yo so upset? They are not as wonderful as you anyway. Move on.
  • Don’t humble brag; It’s REALLY annoying.

I support the friends, colleagues, family and business portion of social media; Sharing life’s happenings, new developments, homes, babies, break ups, work news, pets, relationship happiness and promotions for brands (obviously). I do not support the part that causes drama. Anymore.

For those of you who know me well, will smile at that last word. For those of you who don’t, probably are not meeting me for lunch anytime soon- and can consider themselves unfriended. Don’t take it personally, I know I won’t.  🙂

Keep it simple. I find that when life is boring, I smile a hell of a lot more. Try it. 

the fact this picture existed online when i searched "facebook depression" is just awesome. enjoy.
the fact this picture existed online when i searched “facebook depression” is just awesome. enjoy.

buy local.

well, sorta.
well, sorta.

Although the title of this post typically would apply to patronizing boutique mom-and-pop retail store locations and farms, I am going to apply it to a world I deal with daily: advertising media.

I work mostly with the advertising of national luxury retail brands in digital, print and event sponsorships. These brands target the fashion savvy, affluent, educated and classy in a given geographic region. Not to be a traitor to the national media agencies of the world (Leo, earmuffs), and this has NOTHING to do with the creative side of the house, but when a brand is trying to reach a particular regional market, here is my advice: invest in a media planning team who is LOCAL to the region where you are buying the media.  Oh, and while I have your attention: QUIT CUTTING REGIONAL BUDGETS!

It makes sense if you think about it. Which I do. All. The Time. 

being a planner ain't easy, that's for certain.
being a planner ain’t easy, that’s for certain.

Why? Because when you hire a NYC/SF based media agency, 95% of the time, the person planning the media is only looking at demos, numbers, stats and $ (basically a spreadsheet) and has NEVER actually been to the city. They don’t have an emotional understanding of the people. It makes for a very frustrating call for me, the regional media.  That team wants to spread the money nationally- ignoring the small unique markets that make this country a pretty wonderful place.  This causes the regional locations of those retail establishments to lose that local support.

Sales go down, people lose jobs, corporate is forced to “rearrange” internal staff. Boo.

Not to state the obvious here, but each city and state is unique. The people have different styles to which they enjoy their information, surf the internet, spend their money, speak (hello, Baaahston), share loyalties, spend free time, politically hang their proverbial hat, and pay attention to advertising.

Now, this is notwithstanding the benefit to hiring a national agency: the relationships with the media that are utilized to get better rates. If an agency spends $100mil with NBC and they have a new advertiser, who doesn’t quite have the budget of a McDonald’s, the media agency will be able to leverage the $100mil spend in order to cut a deal with NBC.

I have been on more phone calls with media planners, who have no idea how to pronounce the location of where the store is…nor have they been to Boston to see the store, yet they can tell me that one spot is better than another. Right. How can a brand, who is spending 15% on top of my rates, be confident in the decision that planner has made? Seems silly to me.

I am not saying pull national advertising, nor am I saying fire your big planning agencies for that matter, but what I am saying is be a bit more creative with budgets of every size. Put some in the national hat and put some in the regional hats to where you’d like to show support (i.e. where you have retail locations).  This not only creates jobs (no, I am not running for office here) in the local markets, so everyone who wants to work in media planning doesn’t have to move to the big cities, but it’s smart. Perhaps the big agencies could create more small regional offices for a win/win scenario: You have the relationships and the local insight.

Remember this, planners of the world: Regional media is here to help retail locations grow their business, not annoy you with sales calls. We actually want the advertising to work for the brand. If you don’t win, we don’t win. Oh, and when sales grow, YOU look good too. Just saying.

If you want “local” media planning, invest in the locals.

 

 

 

not for the faint of heart.

This might be a long one, but if you are a 30-something woman reading this, bear with me because you just might relate.

Through the years, I have always tried to stay fit, but occasionally, I will spice up my routine with a new fitness craze. I’m not trying to channel Patrick Bateman or anything, I just get bored with my usual running/bike/elliptical routine. I’ve tried barre, spin, step, Tae Bo, plyometrics, YouTube videos for problem areas, weights, zumba, and yoga. Well, today I tried something new: bikram yoga.

i mist say i was a little surprised with his choice of the tighy-whitey.
i mist say i was a little surprised with Patrick’s choice of the tighty-whitey.

Note, I will NEVER do the following trends: Cross Fit, Strip-aerobics, jazzercize, aerial yoga, or any kind of a boot camp. This list will probably grow in time.

Barre was awesome in theory. Every article I had read basically told me I would look like a supermodel by the time I was done. So, I went three times, until plantar fasciitis made its home within my foot. Anyone who has had the pleasure of that ailment knows the pleasure it brings. NextI’ll be a supermodel another time.

Spin I love. I began my love affair with spin in Chicago. It was the teacher, really, but I also liked the physical results. Then, I found a teacher here who used weights during, and was equally as fantastic and energetic as my Chicago spin instructor- so I was hooked again. Lately, I have not been because I’m just too damn tired to get up for the 7:30am Saturday class. I attempted to go this weekend, but having just got back from a trip- I opted for laundry instead and hit the gym around 11am. Hi treadmill, I missed you.

Step was a college thing. I used to do the advertising for Campus Recreation, so I took the classes of my friends who were studying to become instructors. It was fun. I fell a lot.

Tae Bo I don’t even remember when I did this, I think also college. Double and triple time killed me. Where is Billy Blanks these days anyway?

Plyometrics was awesome until a friend of mine broke his foot mid-class during one of the jumps. Yep, next.

YouTube I still do sometimes. I’m most recently in some pain because of this inner thigh workout. I did it twice this last week. Try it, you’ll see what I’m talking about. Then try it two days in a row. Ouch. I will probably do it again this week once I stop limping.

Weights are an “every once in a while” thing. I know I should do them more, but I also know that when I do them too much my arms make some smaller men jealous. No, thank you.  But yes, I can probably beat you in an arm wrestling match. Sorry, I’m German- it’s natural.

Zumba: I was laughing at my lanky body in the mirror the whole time. Seriously. I just kept laughing. There are mirrors everywhere! While I did find this fun as hell, I don’t think I would waste another hour of my life humiliating myself with just how white I really am.

Yoga was something I REALLY wanted to get good at. A lifetime of running without stretching has left my body a knotted mess of lactic acid. I have tried with individual instructors, small classes, beginner and advanced teachers- I just don’t think my body was meant to bend that way. I also got really creeped out when they touch your feet. I’m all set with their bendy ways. That is awesome that you can touch your toes- show off.

TODAY was going to be different. Today was the day I was going to do BIKRAM YOGA and be good at it! I would go to the whole 90 minute class, love the heat, sweat and feel amazing. I even convinced my friend Beth to go with me- which is a feat, getting her out of bed early, on her one day to sleep in. Sure, she gave me a few caveats: “Katie, it’s really hot.” “Katie, it will smell.” “Katie, when I pass out, you are carrying me.”

I lasted 34 minutes before starting to see stars and black out.

We left. Fuck you, Bikram Yoga. 

Guess I better update my iPhone with some new songs cause tramps like us, baby, we were born to run.  So true, Bruce, so true.

 

#2.

Derek Jeter: His existence has caused me a couple of frustrations in my lifetime and I should be angry at this guy, but I’m not. Why? I’ll explain it all.

1. For some reason, the University of South Carolina lured many people from the greater New Jersey/New York area.  Many of them were my friends, and all of those friends LOVED baseball.  Side note: I also loved and adored my southern friends, but they were more into Carolina football WHICH ANYONE WHO KNOWS ME KNOWS I APPRECIATE, so watching baseball was reserved for the “yankees” of the school. I digress. Now, there will always be the rivalry within with The Boston Red Sox and the New York Yankees.  This caused for some interesting interactions at Sharky’s (I tried to hyperlink this to the site, but as anyone who has worked, drank or driven by could assume- they don’t have a website). One particular evening, I was feeling saucy and decided to take the bet of “whoever loses has to take a shot of the winner’s choice.” Well, we all know what happened during that game in 1999 (ACLS series): Thanks for the shot of Everclear, Jete. Ouch.

A term and nickname created by Southerners and Confederate Civil War soldiers for a personwho is from the North (Midwest/Northeast). It was especially given to Union soldiers who fought in the American Civil War, usually havingto go into into The South in order to engage the enemy in combat. The Union forces invading Southern territory and also incidents where a few groups of soldiers pillaged and destroyedproperty and people’s lives resulted in making this nickname derogatory by some.
Ex. Northerners and Midwesterners get called “Yankees” a lot by many Southerners.

2. During the summer of 2005, my friend Mardi and I found ourselves in the VIP area of Whiskey Park (I guess it is closed down now). Well, us and the entire starting line-up of the Yankees. Don’t worry, A-Rod didn’t stay, as he was leaving as we walked in the establishment. However, we got to bond with some Yankees, as they drank and made strange conversation. Jeter sat with his K-Swiss sneakers and proceeded to try to hook-up with one of our friends, until he decided he didn’t want to talk to her anymore and my glasses were more amusing to him. Mardi and I had successfully avoided direct contact with any of them, aside from conversation, and merely accepted the free drinks (you know you would have too). He asked if he could try on my glasses. Mind you- the seeing kind, not sunglasses; I’m not that hip. I said no, to which everyone laughed. He had a HUGE head, and they were new, so I wasn’t about to have them ruined. “Like he can’t afford to replace them,” I believe came out of Posada’s mouth, to which I snapped back “LIKE I AM GOING TO SEE HIM AGAIN?!” I finally caved, he tried them on, stretched them- tried to fix them and “snap.” Thanks again, Jete. Those were Prada.

Frustrations and BAD relationship stories aside (Mariah Carey), I have a lot of admiration for the guy. He is an amazing athlete and has loyalty to his team- and seems to be a regular guy from my interactions. Okay, so there was this moment:

ahh, memories.
ahh, memories.

Lately, the news (and his PR team) have done an excellent job at showing the “real” him. I gotta say, I respect it.  In this world of beatings, natural disasters, crazy people with guns and knives, war, and beheadings; I am appreciative of positive/happy and uplifting news. ESPN did a piece on him here.  But the thing that you know warms my heart is the recent Gatorade ad. My eyes watered. I simply LOVE this commercial. Watch it with the volume on.

https://www.youtube.com/watch?v=xfgS1lvqX8I

His last game of his career in Boston is this Sunday. Bittersweet. It won’t be the same watching the Boston/New York games without #2, although now some of our rookie pitchers will have a chance to get better, without being scared as hell to throw to him.

I wish you the best, Jeter, and if you happen to read this post- can I have the money for those glasses?  Thanks.

 

 

leo.

I have been asked why I love advertising so much, and where this love was rooted.  Well, I remember the moments exactly, actually.

Back story: My mother’s side of the family lives in Milton, MA, so I spent my childhood in the way back of a station wagon (or whatever the car was of the moment), staring at the sites from NH to Boston. If you know the drive (and did it in the 1980s-1990s),  then you might remember how long it was to a kid. Well, I remember something else. I remember the ads and billboards I passed along the way. Saugus, Route 1: the plastic cows and giant cactus at the Hilltop Steakhouse and the orange dinosaur, just at the road splits, at the mini golf place (that I swear use to be purple). As you enter the city and see the buildings, there was a giant inflated Pink Panther that sat on top of a building, and the multi-colored water towers, just as you pass the city behind.  An ad with a model in a pair of jeans on the side of a building.  My memory tells me it was Marilyn Monroe in Lee jeans, but I have Googled the thought to death and I can find no proof.  My memory is that the ad read something along the lines of “Our models can beat up your models.but as I said, I can’t actually prove that, and it may just be the memory of a six year old.  However- whatever that ad said, and whoever was in it, it stuck.  I loved everything about those bright shining images, and looked forward to them every holiday.

Fast forward to my sixteenth birthday. My mom, aunt and uncle took me to New York City.  We did the whole “tourist” thing, and I feel like I saw everything. From our waitress in Planet Hollywood telling us a story about how this guy, who plays Opera man on SNL, won’t stop calling/bugging her roommate, FAO Schwartz, The Plaza, Central Park, getting my make-up done by a make-up artists of the stars (or so she claimed), and seeing a very nervous Steven Spielberg inside Saks Fifth Avenue (with a woman trying on shoes, who was NOT Kate Capshaw).  And then: Times Square.  At the time, Calvin Klein was making it’s mark, once again, with a scantily clad model. You might remember him:

good vibrations.
picture this, but like really really big. good vibrations.

It was amazing and I was captivated by it all.

When I was in college, one of my favorite classes talked about the history of advertising.   It’s origin, the greats, the icons, the moment makers. I loved every bit of it.  I didn’t know what I loved most about it, so I made a point to have an internship in every angle of it. Television, radio, newspaper, media buying, creative, etc. I majored in it. I LOVED it. This will add a little more merit to the reference I made one post back, regarding me falling asleep in the front row of a lecture, by a major agency CEO. I tried writing a letter of apology, it was ignored. Life lesson? I have no idea, but it’s probably best not to have a narcolepsy phase.

Outcome: my resume was awesome upon graduation, and I had a broad knowledge of the ins and outs of the field, but I wasn’t necessarily amazing at any one aspect of it.  Most people focus on a specific thing, well I wanted it all.  I guess it doesn’t really work that way, unless you are a savant, but I have never stopped loving it.

a personal favorite.
a personal favorite.

When I lived in Chicago, one of the most memorable moments of that time was in an elevator. I was in a building in River North, heading to a top floor for a meeting.  The elevator stopped on a floor. The door opened and I saw this:

don't bunt. aim out of the ball park. aim for the company of immortals. -d.o.
don’t bunt. aim out of the ball park. aim for the company of immortals. -d.o.

Tears started streaming down my face like a girl at a One Direction concert. It was not only bad timing, as I was on my way to a meeting, but it was unexpected. Quit crying like a baby, Katie! I had the same experience upon looking at the Leo Burnett building for the first time. I can honestly say that aside from the view in my apartment on Lake Shore Drive, the thing I loved most about Chicago was the cluster of amazing advertising icons who graced it’s streets throughout history.

As of today, I have been in the “marketing” field for over 15 years. Yes, I count the time spent in college because I was working my ass off! I still love it. It’s certainly changed, and I can’t say the greats of today have hit the mark with every ad, I can say that the people making it should know there is a girl in Maine always appreciating the people who founded it for us to love.

hanging in my office, right now.
hanging in my office, right now.

A common question people ask is “if you could have (fill in the activity- drink, dinner, etc) with one person, living or dead, who would it be?”  Well, I think you know my answer: Leo, of course.

October 21, 1891 – June 7, 1971. American advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger.
October 21, 1891 – June 7, 1971. American advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up “Spot”, and Tony the Tiger.

I might have to bring some tissues though, for he doesn’t strike me as the type who appreciates a good cry.

 

tidesmarticles

My agency created a new blog called TideSmarticles. It’s a play on words with the company name + articles.  Get it? We like it.  Anyway, I wrote one of our first posts and I thought I would share. Mild brag: I not only won this business for the agency, but I was the account lead on the event I am about to describe! We have a full schedule of events for many of their labels for 2014, but this first event for The Seeker Wines was the kickoff to a beautiful relationship.

How Experiential Marketing Made A Simple Tasting Event An Event They’d Never Forget

Recently EMG3 was posed with the task of assisting our new client, The Seeker Wines of Kobrand Corporation, with an event they were previously scheduled to attend: The Aspen Food and Wine Festival.

Seeker Food Wine Marketing

Usually what happens at events of this nature: The participating brands will set up a table, within a tent.  Attendees of the event will stand in a line to sample a taste, then move on to the next. Done and done.

The Seeker Wines wanted to increase their presence within the event, aside from the tasting table.  Their goal was to build brand recognition, but potentially grow their customer base within the small Colorado city– and overall make the most of the weekend marketing dollars.  Larger advertising options were presented, such as branding the Silver Queen Gondola to the top of Aspen Mountain, but didn’t seem like a fit for the desired goal.  EMG3 was eager to the task.

Seeker Food Wine MarketingOur solution: hire a team of brand ambassadors to spread the fun and worldly experience of The Seeker Wines all over the city outside of the event.  The Seeker Wines have done an amazing job of building their brand’s identity with Steampunk décor, so we used this to our advantage within the costuming and event set elements. The “Seekers” saturated the market place with sweepstakes contest entries and free glasses of wine. Word of mouth spread quickly about the “Seekers” and soon they were the talk of the town, with increased popularity and brand recognition.  The “experience” also increased the distribution of the brand in many local establishments.

Overall the experience was one Aspen, the patrons, and The Seeker Wines would never forget!  (See for yourself) The Seeker Aspen (video)

How could your brand increase its presence and brand recognition with an experience?

a funny observation.

Often times when I work out, I find that I am able to run longer distances if I don’t know how far I have run already.  My farthest, non-stop, is 4.04 miles (this is an amazing feat coming from a former sprinter).  One of the tricks I use is to block the screens with a magazine.  Typically I can’t find any new ones, and I have to deal with the ratty old ones I have read 10 times.  Today I got lucky!  While on the treadmill at the gym, I was reading the most recent People magazine. It is dated for November 5, 2012- even though the topic of Justin Timberlake and Jessica Biel’s wedding is basically old.

oh joy.

I wrote a post earlier about peculiar ad placements. I believe I have come across another and I wanted to share. In the midst of the wedding album, I see this:

It scares other bacon to bits. No, really.

While I appreciate the planner’s vision of a highly trafficked section of the magazine’s cover story, it just struck me as a silly place for bacon.  Who knows, maybe it was on the evening’s menu?

#digitalhousekeeping.

I wrote this a while back for GY&K’s blog. Thought I would share, as these tips are always useful!

Four Easy But Sometimes Overlooked Digital Marketing Basics.

It can be overwhelming to think of all the digital options in today’s marketing world. It’s completely understandable to feel like the #trends are happening quicker than you can keep up. After all, your digital marketing efforts can make a big impact on your company’s visibility. Before you take off for summer vacation, check out these simple digital maintenance items, which can be easily overlooked:

1. Website content

  • Is the contact, profile, company and product/service information correct?
  • Do you have any typos? When was the last time you really went through and analyzed your website copy? Does it all make sense?
  • Is the press/media information up to date?
  • Have you installed Google Analytics? Have you been tracking it?

Updating content not only helps keep your brand fresh, it also helps those little magicians in the back end of your computer happy. I’m talking about SEO. For a refresher on alt-tags, keywords and more SEO basics, visit seomoz.

2. Google Alerts

  • Have you set up a “Google Alert” for your company name and your direct competitors?

Google Alerts monitor the Web for new content. You know you’re going to check email from the beach, right? Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.

Here’s what it looks like in your inbox:

you’ve got mail.

Here is a link so you can set up your own #GoogleAlerts.

3. Facebook and Twitter

Facebook:

  • Have you optimized your page for the Timeline yet? Not sure how? That’s okay! Our PR and Social Media Manager Liz Pollock gave us the basics here. It is also a good idea to make sure all the content and company information is correct. Encourage your employees to become fans!

Twitter:

  • Is it time to update your bio or background image? You might also want to make sure you are engaging appropriately with new followers.

4. LinkedIn Company profile

  • Update company information (address, basic bio, etc) as this will encourage people to “follow” any changes with the goings on of your business – changes such as new employees, position changes, contact changes.
be careful who you stalk on Linkedin…there is a link to see who has viewed your profile.
  • Don’t forget to remind employees that they can impact your company’s digital presence in a positive way by posting about the company on LinkedIn and other social media outposts.

Now that you have your #DigitalHousekeeping in check, make sure you are analyzing the metrics of the progress of your work. Look at your likes, followers, Google placement and analytics to see if these simple steps boost your digital presence.

Do you have any other digital housekeeping tips that might be easily overlooked?

 

 

Evolution of a Branding Landscape

I originally wrote this article for my company GY&K. Enjoy and learn something!

How to be smart about your media placement.

If you’ve ever seen the episode of Mad Men when Joan is asked to step in as a media planner and read through scripts in order to relay where relevant content advertisers should be placing their broadcast spots, then you can understand how much time, energy and effort goes into media planning. If not, then I will just tell you bluntly: it takes a lot of time, energy and effort to be an efficient and successful media planner.

The landscape of media options has grown from the basics- print, radio, TV, and out-of-home, to include today’s digital universe, along with every other platform people will create in order to land a buck. It’s imperative that your agency’s media team not only have experience, but take the extra steps necessary to understand the placement. Do you really want your Wendy’s commercials airing during a PETA special? We didn’t think so.

Recently, I have noticed a trend in “mindless” placement that got my wheels spinning:

Sonic commercials flood primetime in NH programming. I have not seen a Sonic since I left college in Columbia, SC. In fact, when I walked around the office and asked colleagues, not one person could tell me where one was located. Notice on the map below that not one of those locations is actually in the state. Seems like an awkward media placement.

Next, there is a huge story out about a man whose sister was killed in a car accident, causing Progressive Insurance to refuse to settle her estate and defend the other driver (who was cited at fault by the judge), when it was the sister who carried the insurance policy with the insurer. It bashes Progressive to the core, and the article states that social media is defaming the mascot “Flo.” Horrible and tragic story, yet someone thought it was a good idea to place a Progressive Leaderboard on top of the page? Seems like someone should have put a little more thought into that one…

Note to reader: I was also going to cite the example about the “Animal Practice” commercial that was aired directly following Olympic gymnast Gabby Douglas’ historic gold medal win, but my colleagues felt it was a little risque. At least they caught their flaw and apologized publicly.

Last example: Comcast Spotlight is a revolution for the local mom and pop advertiser with a limited budget. It allows you to pick and choose areas of the state where your ad will be shown, limiting the reach to a concentrated area and lessening the investment. It is this extreme geo-targeted detailing that made me laugh when a “Click-it or ticket” ad was shown a few Sundays ago in my Exeter, NH living room. Note to reader: NH does not have a mandatory seat-belt law for adults.

I asked our VP of Integrated Media, Shana Malik, to shed some light on the topic at hand and what GY&K does differently. Shana is a 15 year veteran of Madison Avenue, who recently moved to the Granite State to join our team.

“A media department should rely on an evolving suite of tools for in-depth research, tracking and measurement that help guide the overall strategic approach and media plan development,” she said. “Some key factors include the audience alignment, reach, targeting capabilities, and cost efficiencies. While the examples you mention might be benefiting from a lower placement cost through bidding or bundling, they clearly are not aligning content properly to reach their intended audience.”

So what’s your plan? How are you ensuring that your media dollars are being spent with intelligence and insight?

 

today.

Hello there. It’s been a while since I posted, so I thought I would add some nice original content to spice up the organic SEO.

I’m feeling extra warm and fuzzy today, so I’m going to tell you why.

To start off my (this and every) day , I get woken up by wonderful man: (let me tell you, it’s not the worst thing to wake up to the man of your dreams)

brad.

He is usually leaving for work (after making me my daily salad) and I will continue to sleep for another hour. Today though, I decided to get up and run. It was nice, as the sun had not fully declared it’s HHH (hazy, hot and humid) status, and I needed some natural caffeine. As you may have read previously I cannot drink red bull anymore and I hate coffee. Besides, I love how peaceful Exeter is in the AM. I decided to take Lucy today as well. She was not pleased with the exercise, but at least she got to sniff around while I switched songs on my iPhone.

downtown exeter, nh and lucy at 7am

I have about a 30 minute drive to work, which is great. I can either sing to my random collection of CDs (yes, CDs…I’m that old school) or laugh at the Matty in the Morning radio show. I don’t know why I love that show so much, as most of the time “Matty” sounds like he is whining at whatever topic on hand, but I do laugh. Side note: I met Matty once at an event when I lived in Boston. He was the talk of the room, until Tom Brady walked in the door…sorry Matt. I actually remember his animated reaction of “WTF?” when eyes shifted to the door, away from him. I was going to put a picture side by side of each and ask if you could blame everyone, but I am guessing I don’t even need to do that to get my point across.

And then as I pull in to 121 River Front Drive, this is what greets me. It’s very friendly and bright, with beautiful landscaping and scented with the wild lilacs that grow out front. I mean- even the sky loves this building.

GY&K Creativity. Only smarter.
good morning, and in case I don’t see ya, good afternoon, good evening, and good night! -the truman show.

I have been in advertising since college. Anyone that knows me well knows it’s what I truly love it- and wouldn’t be happy doing anything else (well, besides a nice glamorous Broadway career). A TOTAL BONUS to GY&K, in particular, are my colleagues. They are all passionate and smart and fun. Fun. Now that is not a word most people would associate with work colleagues, but I am confident in this analysis. I am not going to go through all of them, but here are a few that make the day extra special.

Meagan. Meagan and I met on my first day, and we have been inseparable ever since. She get’s my personality (it’s so much better when I don’t have to explain every single thing I say), loves advertising and takes walks with me at lunchtime around the neighborhood. I’m a fan.

meagan. sarcastic. drives a jeep. has a dog. republican. catholic. nh native. think we have anything in common? love her.

After our lunchtime chat at the picnic table and post-lunch walk, we were greeted at the door with a chocolate cupcake from the world’s most wonderful interns. They have WAY better fashion sense than I ever have had- and I am confident I was not as mature as they are at 20. In fact, I was a moron at 20! Granted, I was doing internships myself at that age, but I still was rough around the edges (side note: yes, I realize I am still rough around the edges). I decided to make them do a silly pose for this blog, for the sole purpose to make myself feel like a mature 34 year old woman. Okay– I let them do a nice normal one too.

corinna and megan (aka “secret domestic goddess”). the future of advertising.

I am the Business Development Manager here at GY&K, and recently have been handling some account management for one of our clients. I love all of it. I would work in any department if they asked me to, seriously. It’s nice to know that my college education (Go Gamecocks! 48 days until football season!) and major didn’t go to waste completely. I am one of the few people I know who get to do what they sought out to do in the first place.

This week was my week to write the company’s blog post. If you’re curious, you can find it HERE. I had originally titled it #2012MarketingHoneyDoList, but the social media team deemed it would be too hard to explain what a “honey do list” was, if you were’t already privy to this obviously secret term. Thus, “#DigitalHousekeeping was born. Hope you like it.

This evening we have planned a picnic on the beach. Not a bad way to end a fabulous day, after all. I encourage you to try it.

can’t stop smiling.

I feel very lucky and blessed, each and every day. I wish the same for all of you!